Client Overview
Business: Janda Events
Website: jandaevents.com.au
Industry: Wedding Celebrant & Wedding Music
Location: Gold Coast, QLD
Service Area: Northern Queensland
The Challenge:
The Gold Coast wedding industry is highly saturated, particularly for wedding celebrants and wedding entertainers. Janda Events needed to:
- Support both SEO and paid advertising campaigns with a high-converting website
- Stand out visually and professionally from competitors
- Improve local search visibility
- Increase qualified enquiries from high-intent couples
The Strategy
Website Rebuild & Branding
As part of the growth strategy, we rebuilt Janda Events’ website from the ground up, delivering:
- A brand-new custom design aligned with the client’s branding
- Built on WordPress technology for performance, scalability, and SEO
- UX-focused layout designed to guide users toward enquiries
- Conversion-optimised structure to support Google Ads and SEO traffic
Every design decision was made with user experience and conversions in mind, ensuring the website could effectively turn traffic into leads while running active advertising and SEO campaigns.
SEO & SEM Execution
We began working with Janda Events in November 2020, focusing on:
- On-page SEO optimisation
- Google My Business optimisation for local discovery
- Local SEO targeting Gold Coast–specific keywords
- SEM campaigns to generate immediate visibility while organic rankings improved
