Let’s get one thing straight: Facebook and Google Ads are powerful advertising platforms. If your business isn’t using either, you’re missing out on a huge opportunity to expand your reach and drive more leads. How do you know which one is best for your company?
Facebook and Google Ads are specific types of advertisements frequently appearing on websites. These platforms have many similarities, but some key differences might make one or the other a better fit for your business.
Google Ads
Google Ads, or Google AdWords, is a network of online advertising services distributed by Google. The ads are designed to enable businesses to promote their products and services on Google search engine results pages (SERPs) through text, images, and video ads.
Google Ads is a large advertising network that allows advertisers to bid on keywords and target audience segmentation using location, demographics, and search history.
Dozens of industries use Google Ads to advertise their products and services. These ads run on a pay-per-click (PPC) pricing model. Advertisers only pay when someone clicks on their ads.
Facebook Ads
Facebook Ads are a form of online advertising run by Facebook. It works by targeting potential customers based on their interests and demographic information. Facebook ads focus less on keyword research and more on understanding your target customer.
To create Facebook ads, you create an ad and choose which audience you want to target. The options are highly flexible, with the ability to target any country, age group, gender, and interests related to your business.
Key Differences: Audience, Targeting, and Costs
Audience
Apple’s new App Tracking Transparency (ATT) policy will limit how Facebook and Google collect data on iOS 14 users for ad targeting. Apple users will have to opt-in to allow data collection, which will impact how effective targeting can be, especially for Facebook Ads.
Facebook ads are more focused on a specific demographic than Google ads are. You can target specific age groups and genders with Facebook ads.
On the other hand, Google ads are hyper-targeted as they target user intent and searches by targeting keywords. You can also target location, time, demographics and more.
Google ads are more effective than Facebook ads when getting your message in front of potential customers. This is because people who search on Google are actively looking for products and services they want to purchase.
On the other hand, Facebook users are not always in “buying mode” when scrolling through their newsfeeds. They usually search for stuff aligning with their interests and hobbies. You can use Facebook Ads to create awareness about your product or service, but you’re more likely to convert leads into customers with Google Ads.
In short, Facebook Ads can help new customers find you, while Google Ads enable you to find new customers who are likely to convert into sales.
Targeting
Facebook ads let you select your audience based on more than just demographics. You can show your ad to people interested in your brand, competitors’ brands, or even people interested in a specific hobby.
With Google Ads, you can target people based on what they’ve searched for, where they are, and what device they use. You can also target people who have visited your website in the past or who are similar to your current customers.
Costs
The cost of Google Ads can vary greatly depending on the type of campaign you’re running, your targeting options, and the competitiveness of your industry. Generally speaking, Google Ads will be more expensive than Facebook Ads.
That being said, there are ways to control your costs with both Google Ads and Facebook Ads. With Google Ads, you can set a daily budget and bid limits for each keyword.
This ensures that you don’t overspend on your campaign. With Facebook Ads, you can also control costs by setting a daily budget and choosing suitable targeting options.
Which one is best for your business?
There are many similarities between Facebook ads and Google ads. Both platforms have their pros and cons, and they’re both effective. The best way to decide which to use is to analyse and compare the data you collect from each platform.
If you’re unsure where to begin, you can hire a digital marketing agency to help you choose the best ad type for your business and determine how to optimise your ads for maximum effectiveness.
Before hiring an agency, ensure you understand what you want to achieve with your ads and what metrics you want to track. This will help you select the best agency for your needs and ensure you get the most out of your ads.
Hiring a Digital Marketing Specialist
If you’ve narrowed down your options and decided that hiring a digital marketing agency is the best move, you’ll need to know how to choose the right one. First, list your marketing goals and the services you’d like the agency to provide.
Once you have a few agencies in mind, ask for samples of their work and request references from previous clients. You should also make sure the agency has experience in your industry. You don’t want to hire an ad agency that isn’t familiar with your customers’ needs and buying habits.
Key Takeaway
The best advertising platform for your business is the one that produces the highest return on investment. The best platform for your business is the one that brings the most qualified leads. There’s no “better” option.
For maximum effectiveness, Google Ads and Facebook Ads should be used as part of an integrated marketing strategy, as both cover different parts of the customer’s journey. In addition to your ads, you should invest in SEO, content marketing, social media, and more.
In the end, these are just tools. It’s up to you to use them effectively and understand how to make them work for your business.
DMKT Performance is a performance marketing agency. We have been in business for years, specialising in Google PPC, SEO, Local SEO and Social Ads.
Giving you significant years of experience in the digital marketing industry, DMKT Performance comprises highly trained and experienced marketing professionals passionate about helping businesses succeed.
We have worked with brands across various industries, including fitness, retailers, and commercial cleaning. We love what we do and want to help businesses succeed through our marketing efforts and solutions.
Contact DMKT Performance today!
