The Performance Marketing Blog

Google Search Console’s Generative AI performance report shows impressions in AI Overviews and AI Mode — no clicks, no queries, and the two surfaces merged into one number. What it measures, what it doesn’t, and the one thing worth doing with it.

From September 2026 Google automatically upgrades eligible Search campaigns to AI Max. Which campaigns are in scope, what switches on by default, whether you can opt out, and what to check before it happens.

Google’s guidelines don’t allow the same business name repeated in two scripts or languages – even when that’s exactly what your shop front says. What the rule actually says, what happens if you breach it, and what to do instead.

Google’s own research found that at organic position one, only about half your ad clicks are incremental. How to find paid and organic overlap in your account, and why you shouldn’t just switch those keywords off.

Open ChatGPT or Claude and ask what a customer would ask. UK testing found most businesses had at least one basic fact wrong. How to run the check, what the data really shows, and what to fix first.

OPC Transfers is a boutique chauffeur service across Brisbane, the Gold Coast and Byron Bay. We built them a custom WordPress site with an instant quote engine, and run the Google Ads program that fills it.

Fewer than one in three Google searches now ends in a click. Here’s how AI assistants choose which local businesses to recommend — and the seven steps to make sure it’s yours.

Graduation Sash is an online store selling graduation sashes to customers across Australia. While demand existed, the website and advertising setup were severely limiting sales growth.

CGC Transfers provides professional airport and private transfer services across the Gold Coast. While demand existed, their website and advertising setup were preventing the business from converting traffic into bookings.

Redman Gall Psychologists operates in one of the most competitive digital markets — mental health services — where trust, usability, and visibility directly impact bookings.