The Performance Marketing Blog

Stay up to date with performance marketing news and updates. Our blog posts are here to inform, educate and entertain!

10 Essential Items in Your Google Ads Optimization Checklist

Maximize your ROI with our comprehensive Google Ads optimization checklist for successful campaigns.

Natures Farmer Sea - Case Study - DMKT Performance

Google Ads & SEO Case Study: Nature’s Farmer Sea

ROAS held at 3.8–4x while ad spend quadrupled. Australia’s top sea moss brand, No.1 for every money keyword.

STW Case Study - DMKT Performance

Google Ads Case Study: STW – Precision Targeting for Optimal Lead Generation

High-intent first-home-buyer leads at scale. Precision Google Ads targeting for a premier course provider.

Cooly Breeze Case Study - DMKT Performance

Google Ads & SEO Case Study: Cooly Breeze Rooftop Restaurant – Elevating Bookings Through Strategic Marketing

60 to 200+ bookings a week. A 13th-floor Coolangatta rooftop, now booked to match its view.

Performance Marketing Guide - DMKT Performance

Your Guide to Performance Marketing

Digital marketing has evolved over the years. You have to be adaptable and on the cutting edge in this industry […]

Performance Marketing - DMKT Performance

What Is Performance Marketing And Why You Should Invest In It

Successful SEO campaigns can improve your website traffic and lead generation. If you want your website to be visible to potential customers and increase sales, you’ll need to invest in a local SEO campaign. 

The Difference Between SEM and SEO: What You Need to Know

Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) are two of the most well-known digital marketing strategies. If you’re […]

Best Advertising Platform - DMKT Performance

How to Use Landing Pages to Increase Conversions

You probably know that you need to have a landing page if you want to drive conversions and sales. Landing […]

Best Advertising Platform - DMKT Performance

Which Advertising Platform is Best for You: Facebook Ads or Google Ads?

Let’s get one thing straight: Facebook and Google Ads are powerful advertising platforms. If your business isn’t using either, you’re […]

Local SEO Gold Coast - DMKT Performance

Why Invest on Local SEO in the Gold Coast?

Successful SEO campaigns can improve your website traffic and lead generation. If you want your website to be visible to potential customers and increase sales, you’ll need to invest in a local SEO campaign.