The Challenge
Cooly Breeze needed to increase its visibility and boost weekly bookings to fully leverage its prime location and unique dining experience. The objective was to drive local traffic, enhance online presence, and convert website visits into direct bookings.
The DMKT Solution
DMKT Performance crafted a tailored marketing strategy aimed at boosting Cooly Breeze’s visibility and attracting more diners. Our approach was multi-dimensional, combining SEO, Google Ads, and social media advertising to create an integrated campaign.
How We Did It:
1. Website Redesign: We developed a mobile-friendly, optimised website that reflected Cooly Breeze’s Mediterranean charm. The new design not only enriched the user experience but also streamlined the booking process, increasing the likelihood of conversions.
2. SEO & Google Ads: We implemented a strong local SEO strategy to enhance organic visibility, complemented by automated Google Ads campaigns that targeted customers actively searching for dining experiences. This combination ensured that potential patrons could easily find and book with Cooly Breeze.
3. Social Media Advertising: To broaden reach and drive bookings, we launched targeted social media ads aimed at local audiences. This helped boost brand awareness and engaged prospective customers in the area.
