The website we built
SUCCESS STORY
Cooly Breeze Rooftop Restaurant & Bar, a Mediterranean fine dining venue located in the heart of Coolangatta at the southern end of the Gold Coast, offers stunning ocean views from its 13th-floor rooftop. Despite its idyllic setting, the restaurant faced challenges in driving visibility and attracting enough patrons to match its potential.
The website we built
A Mediterranean rooftop restaurant in Coolangatta with a view worth travelling for, and not enough people who knew about it.
Cooly Breeze needed to increase its visibility and boost weekly bookings to fully leverage its prime location and unique dining experience. The objective was to drive local traffic, enhance online presence, and convert website visits into direct bookings.
DMKT Performance crafted a tailored marketing strategy aimed at boosting Cooly Breeze’s visibility and attracting more diners. Our approach was multi-dimensional, combining SEO, Google Ads, and social media advertising to create an integrated campaign.
How We Did It:
We developed a mobile-friendly, optimised website that reflected Cooly Breeze’s Mediterranean charm. The new design not only enriched the user experience but also streamlined the booking process, increasing the likelihood of conversions.
We implemented a strong local SEO strategy to enhance organic visibility, complemented by automated Google Ads campaigns that targeted customers actively searching for dining experiences. This combination ensured that potential patrons could easily find and book with Cooly Breeze.
To broaden reach and drive bookings, we launched targeted social media ads aimed at local audiences. This helped boost brand awareness and engaged prospective customers in the area.
Increased Weekly Bookings: Bookings surged from 60 to over 200 per week, demonstrating the effectiveness of our integrated strategy.
Business Growth: The increase in demand enabled Marco, the owner, to expand his team, directly linking business growth to the campaign’s success.
Site-Wide Growth: Total users grew 155% and engaged sessions 171% year on year, with paid search users up more than 700%.
Organic Traffic Surge: Our SEO strategy led to a 119% increase in organic traffic, cementing Cooly Breeze as a top choice in local dining searches.
Top-Performing Channels: Analysis revealed organic search, paid search, and referral traffic as the highest-converting channels, driving consistent bookings.
A restaurant with a 13th-floor ocean view does not have an awareness problem that ads alone can fix. It has a discovery-to-booking problem. Ads brought in people who were already hungry and already nearby. The rebuilt site made booking a table take seconds instead of a phone call in the middle of service. Local SEO meant the venue kept showing up long after the day’s ad budget had run out.
The three worked as one system, which is why bookings more than tripled instead of simply ticking up, and why Marco ended up hiring rather than discounting. If you run a venue in the same position, that is the approach we would take with you: a site built to convert, local SEO that keeps working after hours, and Google Ads that only chase people ready to book.
We would love to connect with you and brainstorm ideas to enhance the performance of your digital assets.
