Google Ads Campaign Performance
The Challenge:
Nature’s Farmer Sea faced high CPA (Cost Per Acquisition) and low conversion rates, hindering overall ROI.
The Solution:
DMKT Performance implemented a refined Google Ads strategy focusing on search and PMAX campaigns. Key actions included:
• Cleaning conversion tracking for accurate CPA and ROAS data.
• Updating ad creative with high-quality videos and relevant imagery tailored to seasonality and product education.
• Enhancing messaging and ad assets, such as sitelinks and callouts, to improve ad visibility and engagement.
The Results:
• CPA Reduction: The CPA dropped by 29%, improving the efficiency of ad spend.
• Conversion Rate Increase: Conversion rates rose by 19%, showing higher engagement and more effective ad targeting.
• CTR Growth: CTR for search campaigns increased by 18%, highlighting better messaging.
• CPC Decrease: CPC reduced by 15%, allowing more clicks within the same budget.
• Impression Rate Surge: Impression rate competition increased by 44%, enhancing ad visibility against competitors.
• ROAS Achievement: Increased to 7.6, indicating high efficiency and profitability in the campaign.
These improvements streamlined campaign performance and positioned Nature’s Farmer Sea’s ads prominently in competitive searches, maximising reach and engagement.
