Client Overview
Business: CGC Transfers
Industry: Airport Transfers & Private Transport
Location: Gold Coast, QLD
The Challenge:
Following an initial audit, we identified two major issues limiting performance:
1. Poor Website UX
The existing website was built on a basic CMS with serious usability problems:
- Confusing user journey
- Poor mobile experience
- No clear conversion flow
- Friction during the booking process
This resulted in users dropping off before completing enquiries or bookings.
2. Underperforming Google Ads
The Google Ads campaign was not structured correctly, leading to:
- Low conversion rates
- Inefficient spend
- Traffic landing on pages that were not designed to convert
In short, the ads were sending traffic to a website that wasn’t capable of turning clicks into customers.
The Strategy
Website Rebuild (UX & SEO First)
We rebuilt the CGC Transfers website from the ground up using WordPress, with a strict focus on:
- UX-first design to guide users toward bookings
- Clean, fast-loading pages optimised for mobile
- SEO-friendly site structure for long-term growth
- Clear calls-to-action placed at key decision points
- Conversion-focused layouts designed specifically for paid traffic
The new site was built to remove friction and make booking fast, intuitive, and effortless.
