The Challenge:
After conducting an initial audit, we identified two major issues:
1. Poor Website UX on a Basic CMS
The existing website was built on a basic web CMS that was not suitable for eCommerce or paid traffic:
- Confusing navigation and product flow
- Poor mobile shopping experience
- Friction during checkout
- No clear conversion optimisation
- Limited SEO capability
This resulted in users abandoning the site before completing purchases.
2. Underperforming Google Ads Campaign
The Google Ads account was also not set up correctly, leading to:
- Low conversion rates
- Inefficient ad spend
- Traffic being sent to pages not designed to sell
In short, Google Ads was driving clicks — but the website was not capable of converting them into sales.
The Strategy
Shopify Website Rebuild (UX & SEO First)
We rebuilt the entire website using Shopify, selecting the platform specifically for its:
- Stability and scalability for eCommerce
- Clean checkout experience
- Fast performance for paid traffic
- SEO-friendly architecture
The new site was built with a UX-first and SEO-first approach, including:
- Clear product structure and navigation
- Mobile-optimised shopping experience
- Conversion-focused product pages
- Streamlined checkout to reduce friction
- Trust signals to improve buyer confidence
Every design decision was made with sales and conversions in mind.
