The cost-benefit of hiring a digital marketing specialist
Hiring a digital marketing specialist costs money. Anytime you bring on an outside professional, you have to pay for the opportunity. That’s just a normal part of doing business.
Some business owners consider the DIY route. It sounds appealing. You don’t have to pay someone else to do the work. However, this often ends up costing organisations far more than it saves them.
The Internet Is Your Biggest Marketing Resource
Before the internet, businesses had to reach customers in their homes and communities through newspaper, television, and radio ads.
Now, you simply cannot ignore the internet’s advertising potential. This enormous platform is the quickest, most cost-effective way to reach an audience of any size. Whether you are tapping into a small niche group of customers or want to get your brand in front of thousands, the internet is the place to do it.
Mobile is a big part of the internet. It’s fast-growing with a global reach. Everyone is on their smartphone these days,Googling information on products and services. Your marketing strategy needs to include mobile-friendly advertising if you want to reach your fullest potential.
According to Statista, there are nearly 4.57 billion people actively using the internet as of July 2020. That equals around 59% of the world’s population.
Over 80% of Australians had shopped online by February of 2019. That number is expected to continue increasing. By next year, the total number of online shoppers is expected to reach 22 million. Australia also holds the 10th largest ecommerce market in the world based on revenue. The total market size is expected to increase to around $35.2 billion by 2021.
If you have something to sell, then you need to advertise online. Existing trends combined with the effects of the COVID-19 pandemic show that online shopping isn’t going away and will likely continue to trend upward in the coming years.
You Get What You Put into Digital Marketing
Digital marketing specialists make this job look easy. When you hire a professional, they will handle all the heavy lifting for you. You end up with the distilled stats and information that you need to make decisions and measure success.
Your specialist will bring you statistics, SEO rankings, CPC, and other key metrics. However, obtaining that information takes skill and time. You are seeing the end results of their hard work. When the numbers look good, you know your digital marketing specialist was putting in a lot of hours and energy to move you closer to your business goals.
Digital marketing specialists are well worth the cost in the long run. Consider the hours you would spend learning the industry and developing your skills.
Time is money, so how much will that cost you compared to the price of an expert? And even after you learn the basics, it takes more time to perfect your strategies to get the highest value out of your marketing efforts. In the meantime, you are missing potential revenue while you learn, further offsetting the financial benefit of doing it on your own.
Are You Ready to Learn a Second Profession?
Before you decide to skip hiring a digital marketing specialist, ask yourself: “Am I ready to learn a second profession?”
Do you have the time to learn the nuances of the industry and keep up with your business? Are you prepared to monitor trends to keep your campaigns up to date?
If you are a business owner or manager, then you probably already have a full-time job with at least 8 hours-worth of responsibilities to deal with each day.
Can you find time to learn how to fully utilise digital marketing? Do you know where to go to learn about best practices and effective methods, so you don’t fall behind the competition? Just locating the right resources to teach yourself can be time-consuming.
It takes years to reach the level of expert in this industry. And you need an expert on your side to help you get maximum return on your investment.
Finding the Right Digital Marketing Specialist for the Job
Before you hire any professional, you should know a little bit about them. Ask questions and learn about their experience and success. Find out what they will do for you, so you go into the relationship fully informed.
DMKT Performance brings 10 years of digital marketing experience to you. We have tested methods and know the right strategies to work toward your goals. Whether you want to sell more products, gain more followers, or spread brand awareness, we can help.
Those years have allowed us to hone our skills and develop effective solutions for you. We listen to your needs and expectations and craft a plan of action that is tailored to your business.
You won’t have to invest any time in learning digital marketing. Instead, you have an expert you can turn to for quick answers and powerful solutions that help skyrocket your business online.
Take the first step in a successful future by hiring a digital marketing specialist. DMKT Performance is ready to build your custom marketing campaign and help you get the most out of digital marketing.
