Youtube is the second largest and most used search engine in the world with more than three billion daily searches. Nowadays, users are turning to video to learn about your business, products, and services
When you want to increase brand exposure and engage with your audience, YouTube is one of the best places to be. Advertisers can target in-market audiences. That means you can get your video content in front of users that are currently looking for a product that is just like yours.
Video should be the centre of any marketing campaign, whether it is an educational presentation, product video, or testimonial, everything should start here.
YouTube ads are another essential component in your marketing campaign. However, they only work well if you know how to target your audience and create optimised content that will sell.
Video content in general is good for marketing. Publishing videos online can boost your brand by
It’s All About the 10-Second Hook
If there is one thing that all types of internet advertising have in common, it’s speed. You have to hook the user right away or they may navigate to something else. Attention spans are short online. There’s so much to see and do, and a sea of competition that’s also vying for attention from your demographic.
This is especially true when it comes to online video marketing. Out of users who hit play and start watching your video, approximately 20% will leave within the first 10 seconds if you don’t grab their attention.
That means you have very little time to make the viewer feel that you are offering them content that is interesting and worth sticking around to watch.
This is also why it’s important to know your demographic well. You need to craft video content that they want to see. Production quality is also important as well as how information is conveyed on the screen.
Many companies find that a professional is worth their weight in gold when it comes to this part of their marketing efforts. We can build a YouTube video marketing strategy that increases engagement and takes your traffic to the next level.
YouTube’s daily user count comes in at around 30 million. Is your brand out there, mingling with the crowd and drawing in new customers?
Using customised ad campaigns, DMKT Performance can drive clicks and sales. Our data-driven Youtube advertising agency approach gives us the ability to reach out to people who are more likely to become loyal followers and customers.
Just like other advertising avenues, we will continue to monitor your YouTube marketing progress and look for ways to improve or new opportunities that show up through search trends and more.
YouTube advertising isn’t free, but it is free to share video content on the platform. It’s effective and brings a high ROI if used the right way
We proudly serve a diverse range of clients across various industries, delivering tailored solutions that drive growth and success. Explore the amazing companies we’ve had the privilege to work with.
YouTube’s reach is second only to Google. Unlike Google, it has the benefit of being both a search engine and a social network. That means there is more potential for engagement and interaction. The platform reaches more people in the 18 to 49 age group on mobile than any television network.
Metrics tell you how your ads are performing. They are essential to measuring success and making effective changes. YouTube lets users track ad metrics within the platform. DMKT can help you navigate the system and apply what the data tells you in the most beneficial way possible.
There is no denying YouTube’s power when it comes to customer behaviour. It’s proven to have an impact on whether a purchase is made. Studies have shown that brands that partner with prominent Influencers on YouTube can increase their sales. Internet users often visit YouTube just to look for reviews, demos, and other product-related videos before making a purchase.
YouTube lets advertisers choose who they want their ads to reach. Your ads can be refined by viewer age, parental status, gender, and interest. Choosing the right filters can enhance the quality of every ad you place, making it more likely to convince someone to click through. This also makes it easier to create campaigns that meet different goals or are meant for different groups of potential customers.
A recent meta-analysis found that YouTube offers a higher ROI compared to traditional advertising formats like television. The results were consistent across nearly 80% of all studies conducted.
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