Facebook advertising

Its immense popularity, as well as the unique way it connects with people of all ages, makes social media a necessary part of any brand’s marketing efforts. Ignoring this advertising format is a missed opportunity for any business.

Paid social ads are easier to budget compared to traditional advertising methods like television, radio, and print.

Facebook advertising may be easy and cost-effective, but they still require attention on an ongoing basis. There is no set and forget in the world of paid advertising, Your campaigns should be monitored daily and fully optimised to get the best results and ROI.

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18.00 Million Social Media Users

The Total Number of Active Social Media Users in Australia

9.70 Million Instagram Active Users

Number of people that can be reached with Instagram ads

40.2% of businesses use paid media

Percentage of pages in Australia using Social Ads

Instagram and Facebook Advertising

Instagram and Facebook advertising services are among the best ways to position your brand and generate sales. Facebook has over 2.7 billion active monthly users. Instagram hit over 1 billion active monthly users in 2018. Both platforms are obvious choices for paid advertising based on the sheer size of their collective user bases.

Anyone can create a social media campaign, but not everyone can make it perform the right way to get amazing results.

Social ads should be a part of your digital marketing 360 strategy. They should also follow a plan, depending on what stage of the funnel your customers are in. When done properly, Facebook ads can be a very powerful and cost-effective way to reach new customers.

What is involved in creating a Facebook ads campaign?

Build a hyper-targeted “cold” audience or a group of people that fall into your demographic
Create a remarketing audience consisting of people who have interacted with your business.
Planning and set up of a marketing funnel strategy to engage and convert your audience
Constant, continuous optimisation of your social media marketing campaigns

LinkedIn Ads

LinkedIn is known as the social network for professionals. If your target demographic exists in a specific industry or are business people in general, this is a good place to go to connect with them.

While it may be smaller than Facebook and Instagram, LinkedIn is still impressive with 675 million monthly users. They also include features that are similar to those on the other two platforms, like the ability to budget your ads and audience targeting tools.

Why bother establishing your brand on LinkedIn if you are already on Facebook and Instagram?

This is where you can be discovered by decision-makers and people with influence in an organisation.

The same people who have the authority to decide whether a company or team should buy a product like yours will most likely have a profile on LinkedIn. Make sure you are visible to keep brand awareness strong here and start building in-roads to future sales.

Creating a High-Performance Social Media Ad Campaign

As we stated above, building a high-performance social media ad campaign takes time and focus. The profit potential is huge, but only if you follow through and refine your approach.

Trends on social networks tend to wax and wane quickly. Your ad campaigns need to be dynamic to continue reaching more people who want or need your product.

DMKT is here to assist you with your social media advertising goals. There is no cookie-cutter template that you can use to achieve instant success. Your company is unique, so it requires a customised approach.

Hiring a professional team will ensure that your marketing funds aren’t wasted. Contact DMKT Performance now to find out how we can turn social media into an unstoppable revenue stream for your business.

When you hire us, we will:

Before we do anything, our team wants to know about you. We learn about your goals, expectations, business, and audience. We review your existing ad campaigns and discuss any problems you are facing right now.

Next, we do a deep dive into all things related to your advertising goals. We identify pain points as well as strengths and determine how best to address both moving forward.

Armed with data, our experts will begin building ads for you. We map out your journey and look for the best placement opportunities. A custom campaign will allow you to see where you are headed and how your advertising is performing along the way.

We will launch your campaigns so that you can start growing your audience and generating revenue.

We are here for you every step of the way. Our team will continue to monitor performance and look for optimisations that keep your ads on top.

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Facebook Advertising Services