Every marketing campaign should start with a video. That is why we suggest integrating video as the pinnacle of your marketing strategy.
YouTube is the second-largest search engine in the world. Your potential clients could be on the platform right now searching for video content related to your product or service. Are you there, drawing in that audience or are you missing out on a tremendous boost in sales and engagement?
Video marketing is the most powerful promotional
tool that your business can use. Nothing compares to having a video that shows how your business operates or how your product works.
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Everything moves quickly on the internet. When a potential customer views your content, you only have seconds to draw them in. If your hook fails, then they will most likely navigate away and spend their money elsewhere.
Today’s internet user prefers a more visual experience. That’s a big part of why video content has become such a valuable marketing resource. This format allows you to show and tell a viewer about your business, product, service, and more. You can even gain a following through quality content that’s related to what you do or sell.
There is no shortage of online video ideas. Most can be broken down into a handful of concept options for marketing purposes.
Informational Videos
This type should share information and advice related to whatever you are selling. You can educate your audience on how to use the product or service, available promotions or perks, customer support information, and more.
Conversational Videos
Conversations are another great way to convey information. You can bring in an expert, influencer, or special guest to talk about your business or topics related to it. This is also a good way to introduce the expert or influencer’s audience to your brand.
Demo and Review Videos
Demo and review videos can be extremely valuable if done well. People often look online to see others using or demonstrating a product or service before they decide to buy.
Every business wants to know that they are making good use of their marketing money before committing to a service.
The more informed your audience is, the more likely they will be to convert into loyal long-term customers. According to Hubspot, 97% of marketers report that videos help customers understand products.
That knowledge adds value and increases the likeliness that a customer will get the maximum benefit out of your product or service. It also increases the likeliness that they will recommend you to others or even take on the role of brand ambassador.
According to Cisco, more than 80% of internet traffic will be video content by 2021. That is a huge number and a testament to how important videos are to your marketing efforts. There is no denying the fact that if you want to be seen online, you need to work video into your web presence.
Quality content combined with strong keywords, titles, and meta descriptions will go a long way in building your audience.
Are you keeping up with your fiercest competition in the online arena? If not, you are falling behind. Hubspot reported that 81% of businesses now use video as part of their marketing campaigns.
Videos offer immense versatility. They can convey information quickly, which could mean the difference between making a sale or losing a potential lead.
The effective use of storytelling can entertain viewers, establishing a positive connection with your brand.
Show people who you are with the right video content. Customers like to see the inside of coffee shops, restaurants, and other businesses before they visit. This is also a good way to entice new users to rent co-working spaces and more.
A 2014 survey published by Tubular found that 71% of respondents felt that watching a corporate video left them with a positive impression of the company it represented. And 73% stated that they would be more likely to make a purchase after watching a video explaining the service or product.
A video provides a unique glimpse inside your business. It can serve as a teaser trailer for your business. Make a good first impression by sharing online video content that was professionally produced for you by DMKT Performance.
We have a team of videographers and performance marketers who will guide you through the process of communicating your business’s unique selling proposition (USP).
Your video can be shared in different formats and on platforms such as:
Don’t fall behind your competition. Contact us now to start your online video marketing campaign.
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